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Rule # 1
- Use a creative hook!
At Fish Marketing we develop advertising designed to target those customers and clients who are "in the market" right now. Studies show 95% of consumer shopping decisions are approached from an emotional standpoint. To hook this market, Fish Marketing has developed creative formulas designed to target what we like to call the "emotional demographic" or, in other words; the "state-of-mind" of your potential customers and clients.

Rule # 2 - Bait your customers & clients with the right lure!
Fish Marketing develops advertising designed to offer what we term a clearly stated, honest value. The offer is presented to those customers and clients who are shopping for your product or services right now. A clearly stated, honest offer repeated to your marketplace provides the lure needed in drawing these "right now" customers and clients to your business.

Rule # 3 - Fish where the fish are!
At Fish Marketing we believe it's imperative for you to first, identify your market. Next, we suggest the implementation of an advertising method called recency.

Recency involves the promotion of your offer to the widest segment of your market as possible. This approach connects your offer to the greatest percentage of those customer's and clients who are shopping for your products and services right now. Studies have shown these consumers need only one impression of your message before they take the bait!

Regardless of the advertising medium, Fish Marketing advises you on how to cast a wider net. This delivers your message to more of the "right now" demographic.

Rule # 4 - When fishing for extra business, take us with you!
Fish Marketing is dedicated to helping your business be successful in all of your advertising and marketing efforts. We understand what it takes to prosper in this very competitive marketplace of the new millennium. As a result of working with the best, we provide the most, so when you hire Fish Marketing we'll help you to catch your limit every time!

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